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Transforming User Insights into Actionable Design Solutions

Our Empathy Map Canvas is an intuitive, collaborative tool designed to help teams deeply understand their users by visually organizing user insights into a structured format.

It features sections for capturing user persona details, direct quotes (Says), internal thoughts (Thinks), emotional responses (Feels), observable actions (Does), external influences (Hears), environmental observations (Sees), challenges (Pains), and desired outcomes (Gains).

Seamlessly integrated with video calling, virtual smartnotes, and document attachment capabilities, our canvas facilitates real-time, interactive brainstorming sessions, ensuring that every team member can contribute to building a comprehensive, user-centered perspective.

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Empathy map canvas
Empathy map canvas
The Empathy map Canvas is an intuitive tool that helps teams understand their users deeply by organizing user insights into a clear, visual format.
AI assistant
AI assistant
Your AI Assistant guides you in creating detailed Empathy maps by answering your questions.


Enhanced Collaboration:

Our Empathy map facilitates better team collaboration by providing a common framework for understanding user needs, fostering open communication, and ensuring everyone is aligned on user insights.

Deeper User Understanding

Teams can gain a holistic view of the user’s experiences, emotions, and behaviors, leading to more user-centered design and development decisions.

Improved Problem-Solving

Our Empathy maps help identify pain points and unmet needs, which can drive more effective and innovative solutions, ultimately leading to better product and service outcomes

Empathy Map Triplet



The ability to create and customize Empathy map canvases digitally, allowing team members to visually organize user insights in an intuitive and accessible way.

Videocalling Integration

Integration with videocalling tools, enabling real-time, face-to-face collaboration and discussion, ensuring that remote team members can participate fully in the Empathy mapping process.

Smartnotes and Document Attachment:

The functionality to add virtual Post-it notes and attach documents directly to the Empathy map, allowing for dynamic updates, easy organization of ideas, and seamless inclusion of supporting materials and research data.


Usable platforms CoVince Device Immersive RoomCoVince Device Mobile AppCoVince Device Windows AppCoVince Device MAC appCoVince Device VR setCoVince Device Browser App
Main language EN
Journeytype TRIPLET
Creator CoVince


How to use an empathy map? How to use an empathy map?

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